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Our aerospace experience includes market research, strategy development and promotional support for a supplier of safety critical software to the aerospace and defence industries. Our track record with this client includes organising two successful exhibition stands at Farnborough and developing relations with Boeing and Lockheed.
Another successful exercise has been our work with RTP (now part of the global Telelogic organisation) to develop long term strategic customer relationships within majoraerospaceand defence players such as British Aerospace, GKN, Marconi, Smiths Industries and Vickers. Key input from customer analysis and the strategic review process resulted in a successful CRM strategy and developing internal customer care skills.
Other strategy projects include work for Westland looking to diversify into suitable markets matching their core skills, along with marketing research and strategy development for Smiths Industries and Vickers.
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