|
The Business Development Accelerator (BDA) is a unique action learning-program that combines training, consulting, and market research information to develop new business opportunities by coaching employee teams as they work on real projects – producing real-world, actionable outcomes.
BDA teaches these employees how to greatly accelerate the development of competitively superior new products and businesses – with measurable results for the organization.
The BDA is normally delivered by two consultants in three intensive 2-day workshops separated by two 6-week periods during which MSA partners work with team leaders to help obtain critical strategic, market research and technical information. The whole approach epitomizes MSA’s hands-on orientation toward its clients, and its focus on providing measurable benefits.
The BDA concept was originally developed and refined in the US by Ron Pellman – a good friend and colleague of MSA’s principals – and who works with us as a senior consultant.
For more background on Ron, and valuable insights on the challenges of overcoming barriers to internal innovation, please read Ron’s recent book (co-authored with Gifford Pinchot) Intrapreneuring in Action, published by Berrett Koehler Publishers Inc., and available at Barnes and Noble and other good book stores.
| 
