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Project Aims and Objectives
 MSA undertook a major research and business development
project focused on the highly diverse and fragmented US market for electrical
motor repair
and other related services. The project was aimed at providing reliable quantitative
data on a complex and poorly understood market, and developing the necessary
underpinning for a comprehensive business expansion strategy in the US and
Canada.
Approach
Over a two-month period MSA conducted a series of in-depth interviews with
a wide range of players in this very large industry. These ran the gamut
from industry publication editors and government officials on the State and
Federal level, through to major users of these types of services, and shop
managers on a local and regional level. Substantial amounts of published
economic and industrial data was also incorporated into the research.
Project Outcome
The outcome was a comprehensive quantitative overview, and
more importantly, a dynamic model of the industry with significant predictive
ability – tied
to key economic and industrial drivers of this business. The work accomplished
provided a major component of the eventual business plan and subsequent acquisition
of over 50 facilities across the US and Canada, as well as expansion into
new types of maintenance activities.
MSA continued to work with the client providing on-going marketing and business
development assistance - covering everything from company branding and positioning
through to sales organization, major account planning and product/service
development.
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