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Over two thirds of UK marketers used direct mail in 2006 and this is set to continue for 2007. The total spend on direct mail is getting on for £2.5bn (23% of all marketing spend) However a large proportion of that investment still fails to achieve desired or measurable results.
Everyone looks to improve response rates, but the fact is that to maximize sales via direct mail involves both measuring and understanding a number of key factors. DME research can provide you with the knowledge you need to dramatically improve all aspects of your DM.
Its methodology is based on extensive research carried out by the Dutch Post Office and various universities, which uncovered the multiplicity of variables that influence the attitude an individual consumer has to the mail that comes through his/her door. DME research tells you precisely what they think of it!
Covering all the various stages of the process DME quantifies how many drop by the wayside at what stages - and why! It tells you everything – from what they feel when they see your brand, to what they think of the shape and colour of the envelope, and the format and design of the contents. It assesses the relevance and clarity of the proposition and tells you whether they received it in the first place.
DME’s value to any company involved in DM is priceless. Major users of DME in the financial services and charity sectors, such as ING, Post Bank, ABN-Amro, WWF and The Red Cross, have dramatically increased sales/donations. DME helped them achieve this by providing the unique data they needed to refine DM messages, customize products and services, and ultimately increase response rates by up 325 per cent!
If you would like to learn more about how DME research could revolutionise your direct mail performance, just click here.
Let us help you put a stop to wasted marketing expense and those missed sales opportunities. | 
