|
MSA International has carried out market research throughout Europe, N. America and Asia for over 30 years. Our work is clearly focused on improving client sales and profits. We provide high value, action focused services, with measurable results - at very cost effective rates. Our expertise covers the complete research spectrum: personal, phone, postal and web-based surveys - in-depth interviews and focus groups - desk research and on-line searches.
Marketing audits identifying strengths and weaknesses throughout the marketing mix. Also as a benchmark for strategic development |
Rapid feedback allows client to understand strategic marketing position and to allocate resources quickly and effectively |
Customer satisfaction surveys using the highly successful SFA Method to listen and learn from the Voice of the Customer. |
Easy to understand results that produce improved sales and customer attitudes. Ideal to benchmark progress over time. |
DME (Direct Marketing Effectiveness) models the total Direct Mail process specifically tailored to individual client’s target market. |
Detailed understanding of what factors are influencing response rates. Rapid feedback allows for speedy improvements. |
Market Snapshot - market assessment studies providing a cost-effective evaluation covering key issues and marketing pointers within 10 days. |
A rapid result system allowing for quick decision making and action planning when assessing new products & markets |
Partner Search providing help in locating and evaluating distributors, agents, joint ventures and OEM partners |
Supports rapid expansion in export market development by providing outsourcing of important but time consuming searches. |
|
