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MSA International Helps Wye Valley Brewery Win Top Packaging Award
 To mark its 21st anniversary this year, Wye Valley Brewery appointed MSA International to restyle its corporate and brand logos to present a new unified image to the consumer – and the design has just won a top national award!
Wye Valley won the award for the Best Packaging Initiative at the Society of Independent Brewers (SIBA) ‘Local Brewing Business Awards’ in London recently.
The entire range of Wye Valley brands - Wye Valley Bitter, HPA, Butty Bach and Dorothy Goodbody Golden Ale - from pump clips to bottle labels, was redesigned to achieve a sharper, yet traditional image, for the award winning beers.
The judges said of the new designs: ‘A well executed, comprehensive and co-ordinated approach. In particular, Wye Valley succeeded in achieving the difficult task of contemporising traditional imagery’.
Said Vernon Amor, Wye Valley Brewery Managing Director, “Coming up with new designs to complement the natural and traditional art of brewing, whilst reflecting the modern appeal of real ale to each new generation, was a huge challenge, and to have our efforts recognised as the very best in their field is an outstanding achievement.”
Are you really listening to the Voice of your Customers?
Every day companies lose business because their customers are unhappy with their products, services, support etc. and no-one bothered to listen until it was too late! In a new report, recently published by MSA International, you can learn how several companies beat this challenge. They all made positive gains by paying closer attention to their customers and using this information to develop winning strategies.
- Find out how benchmarking customer satisfaction paid off handsomely for the UK’s largest supplier of bathroom products…
- Read how a major Trade Association is providing real benefits for its members by helping them to deliver just what the customer wants…
- See how listening closely to customers has provided a successful strategy for a niche player in the highly competitive financial services market…
Click Here to request your own free copy of this informative report.
MSA helps The Carpet Foundation achieve Consumer Code Approval from OFT
 We are proud to have helped The Carpet Foundation achieve full approval from The OFT for their Consumer Code of Practice. MSA International designed and managed the all-important monitoring process which forms a corner-stone to final approval.
This process measured the level of understanding shown by specialist carpet retailers of the features of the code and evidence of their compliance. A specially designed version of SFA was then used to measure customer satisfaction with code compliance after carpet installation (See also news item above).
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